Privacy Policy
Jay's Guided Tours – Privacy Policy
Effective Date: 4 August 2026
At Jay's Guided Tours, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Jay's Guided Tours is a self-employed business providing guided walking tours.
If you have any questions about this Privacy Policy or how your information is handled, please contact:
Email: Sales@jaysguidedtours.com
Website: jaysguidedtours.com
Business Name: Jay's Guided Tours
2. Information We Collect
When you make a booking or contact us, we may collect:
Your name
Email address
Telephone number
Booking details
Payment confirmation (we do not store your card details)
Any information you choose to provide, such as accessibility requirements
3. How We Use Your Information
We use your information to:
Process and manage your booking
Contact you about your tour
Respond to enquiries
Send important updates or changes relating to your booking
Meet our legal and accounting obligations
Improve our services
We will only send marketing emails if you have chosen to receive them. You can unsubscribe at any time.
4. Lawful Basis for Processing
We process your personal information because:
It is necessary to fulfil our contract with you when you book a tour.
We have a legal obligation to keep certain records.
We have a legitimate interest in operating and improving our business.
Where required, we rely on your consent (for example, marketing emails).
5. Payment Information
Payments may be processed through trusted third-party payment providers. We do not store or have access to your full payment card details.
6. Sharing Your Information
We do not sell your personal information.
We may share your information only with trusted service providers where necessary to operate our business, such as:
Booking platforms
Payment processors
Website hosting providers
Accountants or professional advisers where legally required
These providers are expected to protect your information appropriately.
7. How Long We Keep Your Information
We only keep your personal information for as long as necessary.
Booking and financial records may be retained for up to six years to comply with UK tax and accounting requirements.
8. Your Rights
You have the right to:
Access the personal information we hold about you.
Request that inaccurate information is corrected.
Request deletion of your information where appropriate.
Restrict or object to certain processing.
Request a copy of your information in a portable format where applicable.
Withdraw your consent where processing is based on consent.
To exercise any of these rights, please contact us using the details above.
9. Cookies
Our website may use cookies to improve your browsing experience and help the website function correctly.
Where required, you will be asked to consent to non-essential cookies.
10. Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with the revised effective date.
12. Complaints
If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Thank you for choosing Jay's Guided Tours. We appreciate your trust and are committed to protecting your privacy.